Starting an e-commerce business isn’t an easy task. It requires a significant amount of effort, investment, and careful planning. Digital marketing for eCommerce businesses is a perfect solution to improve brand awareness and increase product sales.
However, many startups wonder how to successfully conduct marketing for the efficient and effective promotion of their e-commerce website.
To stand out in this competitive age, it is essential to be well-versed with the current marketing trends and developments and implement the best ones. Keep reading this blog to find out the best tried-and-tested e-commerce marketing tips.
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What is an eCommerce startup?
E-commerce refers to buying and selling services or goods using the internet and transferring them via various digital portals to complete the transaction process.
Simply said, an eCommerce startup is just an innovative, trendy eCommerce venture. It’s not different from any other startup except for the fact that it exists completely in the online realm. Like offline businesses, eCommerce startup business can also encounter difficulties building brand awareness in the initial stages.
That’s why it’s so crucial that businesses should use the very best marketing strategy for ecommerce startups to get consumers excited and sales rolling.
Best eCommerce marketing strategies to boost sales and conversions
1. Invest in SEO
An initial investment in search engine optimisation (SEO) will help businesses reap the benefits of increased organic traffic.
Investing in SEO can involve learning how to utilise best practices to increase your search visibility, implementing tools that can help you optimise your website for search rankings, or even hiring an SEO expert to audit your website.
You can use simple SEO tips to rank higher in search engine results and attract more organic traffic. While experts can assist you, educating yourself on SEO best practices is highly advisable to keep your website well-optimised into the future.
2. Launch an influencer marketing campaign
Leveraging influencer marketing can help you get a lot of attention quickly. This is an effective marketing tactic for new eCommerce businesses or companies needing a quick boost. You get what you pay for, so choose your collaborators wisely and be ready to negotiate for a fair deal.
If you are unsure where to begin, head over to your company’s preferred social media channels and explore influencers related to your profession. When you find an individual with a similar target audience who aligns with your values, reach out to them with your proposal.
3. Think local
Global reach is one of the biggest benefits of e-commerce, yet local campaigns can still have many advantages.
Before you have a strong social presence, gaining attention on the internet can be difficult. Your local market has far less competition, so you can begin there to create a solid foundation. Your local community is the greatest opportunity that can assist you in expanding your customer base in the early stages.
You can use various online and offline marketing strategies to promote your business locally. Consider sponsoring or joining local social media groups, purchasing a spot at a street fair, doing giveaways, or anything that familiarises individuals with your brand!
4. Sell to current customers.
Find methods to improve sales to the clients you currently have. Because you already know that they like your product, this is a much more affordable deal than seeking new clients. One technique of doing this is by offering discounts. For instance, if your production cost is not very high, you can give discounts like buy one and get one free.
Also, you can give loyal customers perks by providing loyalty cards, entitling them to free products or services for every ten things they buy, etc. This is a common method that really works. Including it in your eCommerce business is an amazing way to increase profits and sales.
5. Optimise your product pages
Conversion rate optimisation is optimising your site for on-site conversions and higher sales. Implementing CRO allows you to identify specific problems on your website.
CRO usually includes generating ideas for elements on your website that can be improved and validating those hypotheses by conducting A/B and multivariate testing.
After conducting your study to identify problems and opportunities, you can develop hypotheses and evaluations to see which strategies generate the most sales.
6. Upsell your products
Sometimes the problem isn’t with conversion rates. You might be attracting new visitors to your website and converting a healthy percentage of them but still generating less profit. This indicates that while your sales funnel is effective, your pricing or average order size is too little.
You’ve already fixed the most challenging things of the puzzle: driving and converting traffic. You must now aim to increase the average order size for those conversions.
To do this, you have to upsell or cross-sell. Some popular strategies you can use to boost your average order size are:
- Providing package deals
- Giving discounts on bulk orders
- Introducing a “you may also like” carousel
- A free shipping limit
- Strategic product placement
These strategies can help you get more out of each hard-fought conversion.
7. Simplify product filtering
In marketing, customer experience is one of the most important elements. The more items your eCommerce website offers, the more time it will take for your consumers to reach the desired product, which leads to poor user experience.
To boost the convenience of your consumers, ensure to utilise tools that can assist them quickly find what they are looking for. You can use advanced product search filters on your eCommerce website. This will simplify purchasing for clients and encourage them to return to your eCommerce business due to your positive buying experience.
It’s crucial to keep up with the most recent eCommerce marketing trends and strategies for your organisation, regardless of whether your online retail shop is just getting off the ground or is at the stage where it is sustaining a sizable customer base.
All of these eCommerce techniques are tried and proven. Some will deliver quick wins, others long-term excellence. Keep your customers in mind and understand how they react to various ecommerce marketing plans by regularly reviewing your sales and customer data.