How to find pre-seed investors that are right for your startup

New businesses use various funding methods to gain capital.

Pre-seed funding is a method of raising funds and investment from investors that can assist you in determining your business before setting up the entire machinery and employees with capital investment.

Hire Startup Accountants

Work with a UK-based accountant for tax, accounting, payroll, & EIS/ SEIS needs.

Have a question? Call us on
0203 900 3500
Monday to Friday 9am – 5pm

If you seek an efficient and beneficial method for obtaining investments at the very early stage of your business launch. Then, this blog post will clarify pre-seed funding for startups.  

Table of contents

What is pre-seed funding?

Pre-seed financing is about investing in a business that has yet to fully develop. It is an early funding stage where startups use investment to build their products. Investors look for equity in return in a company as a pre-seed investment.

A pre-seed fundraising offer comes before Series A and seed funding round investment. It can follow raising money from a bootstrapping phase with your own money or angel investors round.

How to begin raising pre-seed capital

  1. Evaluating the Pre-Seed funding readiness of your startup

The first essential milestone on your pre-seed financing venture involves looking carefully at your company’s preparedness for investment.

This implies having an excellent business idea, an in-depth knowledge of your target market, and, ideally, an initial business plan or a minimum viable product mvp.

Remember that shareholders are interested in capital infusion and the promise of possibility, a distinctive value proposition, and an enticing goal.

  1. Building and maintaining networks

Networking is an effective instrument for connecting to prospective pre-seed investors and establishing relationships within the early-stage company ecosystem. Attend industry conferences, pitch competitions, and networking gatherings to personally interact with investors and demonstrate your startup’s potential.

Leverage your network of coaches, consultants, and fellow business owners for connections and referrals to potential investors. Establishing genuine relationships with shareholders takes time, so prioritise encouraging connections based on mutual respect and trust.

  1. Utilising online platforms and communities

Online communities and platforms can be helpful tools for connecting with pre-seed investors and obtaining a broader range of possible funding sources. Join online platforms where new businesses can set up profiles, demonstrate their businesses, and connect with qualified investors.

Participate in discussion groups, online forums, and social networking channels dedicated to new businesses and entrepreneurship to widen your network and visibility within the investment sector.

  1. Crafting a compelling pitch

Now, it’s time to start preparing for a seed investment pitch. To help you get ready for a seed funding pitch, consider the following advice:

  • Understand your audience: Before preparing for a seed investment pitch, you must know your audience. Research prospective investors to comprehend their investment focus. This will assist you to customise your pitch and make it more pertinent to the investor.
  • Recognise the procedure: Know the seed investment process. Make sure you are ready for each phase by researching the process’s major steps.
  • Make a detailed plan: Make sure your company uses the money in a planned manner. Investors will want to know how you organise to utilise their capital, so make sure you have an organised strategy.
  • Practice: Perfectionism is attained with practice. Till you feel at ease and confident, practice your pitch. This will assist you in making an excellent impression on the investor.
  1. Choosing the right investors

Once you have your pitch deck ready, select the ideal investors who will likely be receptive to your pitch. Investigating individuals who have previously made investments in ventures similar to yours can help you find investors. 

Investors need experience with enterprises related to your line of work and sector. As your business expands, the correct investor can provide you with pre-seed capital and expertise.

  1. Negotiating a contract

Negotiating with investors is the last action to take. Ensure the agreement is in writing before accepting any arrangement you have struck with investors. 

Otherwise, if investors decide to abruptly withdraw from the project or fail to fulfil their commitments, your company may eventually suffer. You should have the option to decline a contract if you don’t like it, as doing so may help you ultimately end up with better offers.

What to look for in a pre-seed investor?


Goal and value alignment 

In your first pitch, your pitch deck should clearly describe your company’s objectives and values. As your business expands, having clear, precise goals helps dispel doubts or misunderstandings about your priorities and the direction you want to take. ‏

An investor who doesn’t agree with or see the reasoning behind it won’t offer substantial assistance to the path you envision your business taking. Rather than wasting time and effort trying to bridge the gap, it’s preferable to thank them for their time and move on.

Transparent communication

Open communication enhances the bond between two collaborators. Mutual respect should be the foundation of a successful relationship between investors and founders. Businesses that have an investor-founder team culture function well and face challenges head-on with mutual support.

Seek out investors who can offer expertise and guidance to you and your staff. Seek an investment-minded partner who believes in you and your company.

Mutual trust

Investors frequently make quick decisions on a startup’s management team based on how well they can carry out their business plan. Investors must, therefore, also honour the founders’ goals for the business and their aptitude for guiding it through its formative years. 

On the other hand, founders must value investors’ contributions and acknowledge their role in the business.

Ability to offer value beyond funding

Founders find fundraising to be burdensome. To draw in the ideal investor, you’re running from meeting to meeting, honing your pitch, and motivating the group. 

Thus, you should assess the other person’s preparation level before pitching in a room. They should also be ready to discuss how they can help you and your business in ways other than just giving you money.

Hire Startup Accountants

Work with a UK-based accountant for tax, accounting, payroll, & EIS/ SEIS needs.

Have a question? Call us on
0203 900 3500
Monday to Friday 9am – 5pm

Final thoughts

Raising investment through pre-seed funding is a difficult task. Convincing investors needs thorough study and a well-thought-out strategy. 

By identifying investors who are a suitable fit for your startup, you can increase your possibilities of securing pre-seed funding and setting your business on the path to success.

Receive the latest news

Subscribe To Our Monthly Newsletter

Get notified about new articles